Resources & Support

The Creative Process
Graphic design brings together two different things: artistic creation and the practical world of commerce. Put simply, it is intelligence made visual. A designer is a creative artist who deals with the realities of planning, from assessing client needs and crafting a solution to selecting appropriate materials (papers, inks, glues, and varnishes), maintaining strict budgets, and understanding visual communication.

Creative Solutions
A designer must make connections in the mind between creativity and process in order to successfully communicate a message to an audience and answer a client’s needs.

What Is a Creative Solution?
At its core, a creative solution solves a client’s problem through the design medium/language. It is...
appropriate for the client’s product, spirit, and objectives.

-communicated clearly.

-functional. A package has to open. A pictogram has to identify. A map has to direct.

-impactful.

-memorable.

-original.

-fresh, stimulating, exciting, and stunning.

-executed appropriately and well.